Welcome to the Ocean Bottle Copy Guidelines
This document will support your direct copy needs.
If a bespoke copy brief is needed, please contact your Ocean Bottle contact who will liaise with the Marketing Team.
BRAND
Bio | Ocean Bottle is a social impact brand on a mission to stop 7 billion plastic bottles from entering the ocean.
We exist because we believe small choices can add up to something powerful. Every Ocean Bottle sold funds the collection of 11.4kg [25lbs] of ocean-bound plastic - that’s the equivalent of 1,000 bottles, stopped before they reach the ocean.
This is about more than plastic. It’s about people. Each bottle helps support collectors in coastal communities with fair pay and access to essentials like healthcare, education, and financial security.
Together, we’ve already prevented over 2 billion plastic bottles from entering the ocean. And with every bottle, we get one step closer to a cleaner future.
This isn’t just a bottle. It’s a movement. |
Mission | Bringing people together to prevent 7 billion plastic bottles from entering the ocean by 2025. |
1 for 1000 Explainer | 1 for 1000 is the heartbeat of our brand: for every product we sell, we remove the equivalent of 1000 plastic bottles before they enter the ocean (that's 11.4kgs / 25lbs of plastic).
It’s not just a promise, it’s a measurable, tangible impact that scales with every choice our customers make. |
Brand Tagline (primary) | 1 for 1000 / Buy 1 Rescue 1000
Usage: Primary brand touchpoints, landing pages, packaging, POS |
Secondary taglines | There’s a thousand reasons to choose Ocean Bottle
Usage: Emotive sign off, PR, social, storytelling, video. |
Every refill counts.
Usage: App-related comms, near QR code, on packaging | |
Small bottle. Big impact.
Usage: Product tagline, POS, paid lower funnel. | |
Brand General Summary [for use on product pages] | At Ocean Bottle, every product does more than carry your drink - it carries a promise.
With every bottle you buy, you fund the collection of 1,000 ocean-bound plastic bottles before they reach the sea. That’s 11.4kg [25lbs] of waste stopped at the source, thanks to our network of plastic collectors in coastal communities where pollution hits hardest.
Our impact goes well beyond cleanup. Collectors exchange plastic for fair pay and access to critical support - like healthcare, education, mental health services, and financial stability. It’s a system where people and the planet thrive together.
Built for real life - wherever it happens. From your morning rush to your moments of pause, your Ocean Bottle keeps cold drinks cold, hot drinks hot, and includes a dual opening that makes filling, pouring, and cleaning feel surprisingly satisfying (yes, even after smoothies).
Built to last a lifetime, your Ocean Bottle comes with a 10-year warranty and lifetime access to spare parts. When it does reach the end of its life, each component can be separated and responsibly disposed of at home.
Your impact doesn’t stop at purchase. Each bottle is embedded with a smart NFC chip [select products excluded]. Tap it through the Ocean Bottle app to fund more plastic collection, simply by refilling. No extra cost. Just impact, built in.
Are you ready to turn everyday habits into meaningful action: one refill at a time.
Find out more at oceanbottle.co |
PRODUCT
Ocean Bottle Original [multiple sizes] | The bottle that started it all.
The Ocean Bottle Original keeps cold drinks cold and hot drinks hot, thanks to its double-wall insulation. Its unique dual-opening lid lets you sip, fill, clean, and add ice with ease.
Made from 90% recycled stainless steel and 100% dishwasher safe, this bottle delivers on design, performance - and purpose.
With every bottle you buy, you fund the collection of 1,000 ocean-bound plastic bottles before they reach the sea. That’s 11.4kg [25lbs] of waste stopped at the source, thanks to our network of plastic collectors in coastal communities where pollution hits hardest.
Your impact doesn’t stop at purchase. Each bottle is embedded with a smart NFC chip. Tap it through the Ocean Bottle app to fund more plastic collection, simply by refilling. No extra cost. Just impact, built in.
Available in 500ml / 17oz; 750ml / 26oz; 1L / 34oz
KEY FEATURES
• Every bottle purchased funds the collection of 11.4 kg/25lbs of ocean-bound plastic, equivalent to 1000 plastic bottles in weight.
• Double walled stainless steel vacuum insulation
to keep drinks hot or cold
• Dual opening for easy filling and cleaning
• 10 year warranty & spare parts service
• No sweat exterior
• Leak proof
• Dishwasher safe & BPA Free
• Fully Recyclable at end of life
• Includes embedded NFC base plate which can be scanned to track refills and fund further plastic collection through the Ocean Bottle app (no further cost to user)
|
Ocean Bottle GO | Flip it. Sip it. Off you GO.
Your go-everywhere bottle, made for movement. The flip-lid and built-in silicone straw make for easy sipping, whether you’re commuting, training, or chasing the sun. It’s leak-proof, dual-opening, and double-wall insulated to keep your drinks just how you like them, with an easy to sip from straw.
Made from 90% recycled stainless steel and 100% dishwasher safe, this bottle delivers on design, performance - and purpose.
With every bottle you buy, you fund the collection of 1,000 ocean-bound plastic bottles before they reach the sea. That’s 11.4kg [25lbs] of waste stopped at the source, thanks to our network of plastic collectors in coastal communities where pollution hits hardest.
Your impact doesn’t stop at purchase. Each bottle is embedded with a smart NFC chip. Tap it through the Ocean Bottle app to fund more plastic collection, simply by refilling. No extra cost. Just impact, built in.
Available in 500ml / 17oz
KEY FEATURES
• Every bottle purchased funds the collection of 11.4 kg/25lbs of ocean-bound plastic, equivalent to 1000 plastic bottles in weight.
• Double walled stainless steel vacuum insulation
to keep drinks hot or cold
• Dual opening for easy filling and cleaning
• 10 year warranty & spare parts service
• No sweat exterior
• Leak proof
• Dishwasher safe & BPA Free
• Fully Recyclable at end of life
• Includes embedded NFC base plate which can be scanned to track refills and fund further plastic collection through the Ocean Bottle app (no further cost to user) |
Ocean Bottle Brew | Your daily brew, elevated.
Meet the Brew Flask - designed to bring out the best in your coffee, wherever you are.
The 360° lid lets you sip from any angle, while the aromadome unlocks full flavour with every drink.
It’s fully leak-proof, so it’s just as comfortable in your hand as it is in your bag. No spills. No compromise. Just a better way to drink on the move.
With every flask you buy, you fund the collection of 1,000 ocean-bound plastic bottles before they reach the sea. That’s 11.4kg [25lbs] of waste stopped at the source, thanks to our network of plastic collectors in coastal communities where pollution hits hardest.
Your impact doesn’t stop at purchase. Each bottle is embedded with a smart NFC chip. Tap it through the Ocean Bottle app to fund more plastic collection, simply by refilling. No extra cost. Just impact, built in.
Available in 350ml / 12oz
KEY FEATURES
• Every bottle purchased funds the collection of 11.4 kg/25lbs of ocean-bound plastic, equivalent to 1000 plastic bottles in weight.
• Double walled stainless steel vacuum insulation
to keep drinks hot or cold
• Dual opening for easy filling and cleaning
• 10 year warranty & spare parts service
• No sweat exterior
• Leak proof
• Dishwasher safe & BPA Free
• Fully Recyclable at end of life
• Includes embedded NFC base plate which can be scanned to track refills and fund further plastic collection through the Ocean Bottle app (no further cost to user) |
Ocean Bottle 3in1 | The last bottle you’ll ever need.
Say hello to versatility, reimagined. The 3in1 Bottle features our innovative modular lid system, giving you three smart lid options that switch effortlessly to match your day - whether you’re at the gym, at your desk, or off-grid.
It’s leak-proof, dual-opening, and double-wall insulated to keep your drinks just how you like them, with an easy to sip from straw.
Made from 90% recycled stainless steel and 100% dishwasher safe, this bottle delivers on design, performance - and purpose.
With every bottle you buy, you fund the collection of 1,000 ocean-bound plastic bottles before they reach the sea. That’s 11.4kg [25lbs] of waste stopped at the source, thanks to our network of plastic collectors in coastal communities where pollution hits hardest.
Your impact doesn’t stop at purchase. Each bottle is embedded with a smart NFC chip. Tap it through the Ocean Bottle app to fund more plastic collection, simply by refilling. No extra cost. Just impact, built in.
One bottle, less fuss, more freedom. real impact built in.
Available in 500ml / 17oz
KEY FEATURES
• Every bottle sold funds the collection of 11.4 kg/25lbs of ocean-bound plastic, equivalent to 1000 plastic bottles in weight.
• Double walled stainless steel vacuum insulation
to keep drinks hot or cold
• Modular system includes 3 lids: Original screw-top lid, GO straw-lid and Brew lid.
• Dual opening for easy filling and cleaning
• 10 year warranty & spare parts service
• No sweat exterior
• Leak proof
• Dishwasher safe & BPA Free
• Fully Recyclable at end of life
• Includes embedded NFC base plate which can be scanned to track refills and fund further plastic collection through the Ocean Bottle app (no further cost to user) |
Ocean Bottle Tumbler | Your perfect brew, from barista to front seat.
The Ocean Bottle Tumbler is made to move with you - from your favourite coffee spot to your morning commute. Vacuum-sealed insulation keeps drinks hot or cold for longer, while the compact design fits neatly under barista machines and in car cup holders.
The push-fit, splash-resistant lid means less mess on the go, and the wide mouth makes sipping easy. For the slow sippers and serial re-heaters - we’ve got you. Add your choice of colour to the sip slider to match your style.
Made from 90% recycled stainless steel and built to stand up to everyday use - it's a reusable that does more than replace single-use. It helps save the ocean, one sip at a time.
With every cup you buy, you help fund the collection of 1,000 ocean-bound plastic bottles before they reach the sea. That’s 11.4kg [25lbs] of waste stopped at the source, thanks to our network of plastic collectors in coastal communities where pollution hits hardest.
KEY FEATURES
• Every cup purchased funds the collection of 11.4 kg/25lbs of ocean-bound plastic, equivalent to 1000 plastic bottles in weight.
• Double walled stainless steel vacuum insulation
to keep drinks hot or cold
• Dual opening for easy filling and cleaning
• 10 year warranty & spare parts service
• No sweat exterior
• Splash-resistant (not fully leak-proof: if you are looking for 100% leak-proof, try our Ocean Bottle Brew flask)
• Dishwasher safe & BPA Free
• Fully Recyclable at end of life |
Ocean Bottle Travel Mug | The take-anywhere mug.
Designed for wherever the day takes you, the Ocean Bottle Travel Mug keeps your drink at the perfect temperature - thanks to vacuum-sealed double-wall insulation and a secure push-fit lid. Whether it's a hot coffee for your commute or a tea by your laptop, this mug keeps things just right.
The splash-resistant lid lets you sip on the move or use it like a regular mug. The ergonomic handle clips to your bag, buggy, or belt for hands-free convenience. The sip lid sliders add a personal touch to your daily ritual.
Made from 90% recycled stainless steel and built to stand up to everyday use - it's a reusable that does more than replace single-use. It helps save the ocean, one sip at a time.
With every cup you buy, you fund the collection of 1,000 ocean-bound plastic bottles before they reach the sea. That’s 11.4kg [25lbs] of waste stopped at the source, thanks to our network of plastic collectors in coastal communities where pollution hits hardest.
KEY FEATURES
• Every cup purchased funds the collection of 11.4 kg/25lbs of ocean-bound plastic, equivalent to 1000 plastic bottles in weight.
• Double walled stainless steel vacuum insulation
to keep drinks hot or cold
• Dual opening for easy filling and cleaning
• 10 year warranty & spare parts service
• No sweat exterior
• Splash-resistant (not fully leak-proof: if you are looking for 100% leak-proof, try our Ocean Bottle Brew flask)
• Dishwasher safe & BPA Free
• Fully Recyclable at end of life |
Ocean Bottle Lite | Lite on weight. Heavy on impact.
Streamlined, single-walled, and ready for anything - OB Lite is your no-fuss hydration hero. With a 620ml capacity, dual-opening for easy fill and clean, and a fully leak-proof lid, it’s made for the everyday grab-and-go.
Toss it in your tote, clip it to your kit, or slide it in your car cup holder. It's dishwasher safe, made with 90% recycled stainless steel, and designed to keep up without weighing you down.
With every bottle you buy, you fund the collection of 1,000 ocean-bound plastic bottles before they reach the sea. That’s 11.4kg [25lbs] of waste stopped at the source, thanks to our network of plastic collectors in coastal communities where pollution hits hardest.
Available in 620ml.
KEY FEATURES
• Every bottle purchased funds the collection of 11.4 kg/25lbs of ocean-bound plastic, equivalent to 1000 plastic bottles in weight.
• Dual opening for easy filling and cleaning
• 10 year warranty & spare parts service
• Single-walled 91% recycled stainless steel body - lightweight, with not insulation
• Leak proof
• Dishwasher safe & BPA Free
• Fully Recyclable at end of life |